Sales and Marketing is a 1 year Certificate examined by KNEC.
| View institutions offering this programAbout Sales and Marketing
It is not easy for many people to come up with the right solutions in matters of marketing. When you do not know the correct way of dealing with the clients, the business will not have the capacity of making any form of sales.
This certificate in sales and marketing program equips learners with professional sales and marketing skills that will aid in the development of a comprehensive plan for the organization which incorporates both sales and marketing.
This is the reason why it is important for you to undertake the International sales and marketing course. You will find it is much easier when you have all the right functions that shall lead to the development of the business.
Entry requirements for Sales and Marketing
KCSE Mean Grade D (Plain)
Institutions offering Sales and Marketing
Experts Business College
Private College
Thika Town
Experts business college is a post-high school professional training institution of higher learning located within Thika town.We offer courses across disciplines.Our students sit for exams from recognized exam...
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Private College
Mvita
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| ApplyChristian Industrial Training College Thika
Private College
Thika Town
Christian Industrial Training College (CITC) Thika is a middle-level College that was established in 1972 as a project of the Anglican Church of Kenya, Thika Diocese.CITC is registered...
| ApplyEldoret Technical Training Institute
Private College
Soy
Eldoret Technical Training Institute (ETTI) is a modern and dynamic educational institution with strong traditions in both higher and vocational education. (ETTI), prepares students for successful careers, responsible...
| ApplyKenya Institute of Professional Studies
Private College
Starehe
Kenya Institute of Professional Studies (KIPS TECHNICAL COLLEGE) is a premier Tertiary Institution established and mandated to operate as an Educational Training Institute by TIVET authority under the...
| ApplyJodan College of Technology
Private College
Thika Town
Jodan College of Technology is one of the leading higher education institutions with an exciting approach to tertiary education and training. Jodan College of Technology boasts modern state-of-the-art...
| ApplyThika Institute of Business Studies
Private College
Thika Town
Thika Institute of Business Studies (TIBS) is a middle-level college situated in Thika Town, Kiambu. TIBS is committed to quality interdisciplinary curriculum delivery that focuses on both academics...
| ApplyJodan College of Technology
Private College
Thika Town
Jodan College of Technology is one of the leading higher education institutions with an exciting approach to tertiary education and training. Jodan College of Technology boasts modern state-of-the-art...
| ApplyMwangaza College
Private College
Nakuru Town East
Mwangaza College is administered under the Diocese of Nakuru by the De La Salle Christian Brothers (a worldwide educational religious Congregation with a 300-year tradition). The goal of...
| ApplyKenya Institute of Financial and Applied Management
Private College
Starehe
Kenya Institute of Financial and Applied Management (Kifam) is a tertiary institution for professional training in business management, banking, finance, accountancy, hospitality, and social sciences.The college is managed...
| ApplyObjectives of Sales and Marketing
This sales and marketing program is designed to give participants an understanding of the relationship between the sales and marketing functions within an organization, as well as the impact of marketing activities on the sales function.
Sales and marketing is an important aspect in the development of the business. This program aims at imparting the skills and knowledge needed for the growth and betterment of businesses.
On completion of this program, learners will be able to:
- Understand the role of marketing in the sales process
- Explain how buyer behaviour impacts sales strategy effectiveness
- Explain how technology has impacted the marketing and sales process
- Illustrate the steps in the marketing planning process
Sales and Marketing - Programme
Module I
- Principles & Practice of Selling
- Principles & Practice of Marketing
- Information Communication Technology
- Entrepreneurship -Business Plan
- Communication Skills
- Life Skills
- ICT Practical
Module II
- Consumer Behaviour
- Bookkeeping & Accounting
- Introduction to Law
- Economics
- Course Specialization Project
- Marketing Communication