Sales and Marketing

Understanding and meeting the wants and needs of an organisation's customers and communicating the value and benefits of its goods or services are crucial components of the marketing function.

Marketing provides interesting and varied career opportunities with roles that can be very creative or highly analytical, depending on where your interest lies.  It also offers the opportunity to rise to the very highest level of an organisation.   

The advantage of ABE's sales and marketing program is that you gain a specialism combined with general business management expertise.  Being able to offer marketing skills, along with a wide-ranging strategic understanding of business management, will provide holders of our qualifications with an enviable skill set which will prove invaluable as they progress to senior management.  It also has the potential to give a wider range of career options than a pure marketing qualification. 

Entrepreneurialism is embedded throughout the program.  This is another great benefit as employers value staff who demonstrate entrepreneurial abilities and, in an ever-changing job market, having the know-how to create your own business is an invaluable life skill.

In addition, our full Diplomas all carry 120 academic credits, which means they match with the stages of a Bachelor's degree and offer clear academic progression.

Objectives of Sales and Marketing

Develop a strong understanding of contemporary business management strategy together with the knowledge required of a highly skilled marketing professional. 

This program is designed to enable you to:

• Understand the relationship between marketing and business
• Demonstrate an understanding of the marketing mix
• Describe the main elements of marketing communications
• Display knowledge of sales and selling skills
• Make effective marketing presentations
• Market yourself