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Certificate

Sales and Marketing

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Sales and Marketing is a 1 year Certificate examined by ABE.

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About Sales and Marketing


Marketing provides interesting and varied career opportunities with roles that can be very creative or highly analytical, depending on where your interest lies.

This ABE qualification in sales and marketing allows you the advantage to obtain a specialization combined with a high level of knowledge of general business management. With knowledge in a wide-ranging strategic understanding of business management coupled with the expertise of marketing, provides holders with a special skill set. It also provides you with a wider range of career options than a pure marketing qualification.

Entrepreneurialism is embedded throughout the ABE programs. This is a great benefit as employers increasingly value staff who demonstrate such abilities and, in an ever-changing job market, having the know-how to create your own business is an invaluable life skill.

Entry requirements for Sales and Marketing


KCSE D+ (plus)

Institutions offering Sales and Marketing


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Experts Business College

Private College Thika Town

Experts business college is a post-high school professional training institution of higher learning located within Thika town.We offer courses across disciplines.Our students sit for exams from recognized exam...

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Adept College of Professional Studies

Private College Nakuru Town East

Adept College of Professional Studies was established in the year 2014 in Nakuru County to meet the increasing demand for tertiary education.The college has a team of dedicated...

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Riccatti Business College

Private College Likoni

Riccatti Business College (RBC), is a tertiary training institution that brings together people from different walks of life to change their lives through quality career training.Riccatti Business College has campuses...

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Excel Global College

Private College Westlands

Excel Global College is an institution with a vision of providing the best quality of education at most affordable fees to each and everyone. The college provides training...

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Rashban College

Private College Langata

Rashban College of I.T and business courses is located in South C shopping center, opposite I&M Bank.

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Hi- Tech International College

Private College Soy

Hi-Tech International College is an international institution that offers the best quality service in education and training.

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Diverse ICT

Private College Kilifi North

Diverse ICT College is a private middle-level college located in Mtwapa town, Kilifi County.Diverse ICT College aims to touch millions of lives and spread ICT literacy by providing...

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Kenya Institute of Development Studies

Private College Likoni

Kenya Institute of Development Studies is a middle-level training institution founded on a strong belief of capacity through imparting practice knowledge and skills to spur economic and social growth. We believe...

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Zonal Training Institute

Private College Mvita

Zonal Training Institute is a middle-level private college located in Laxmi House, 3rd Floor, along Moi Avenue, Mombasa Town.

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Railway Training Institute

Public College Likoni

Railways Training Institute, RTI is an institution that exists to provide practical and quality training in transport and logistics responsive to a dynamic market environment through research and...

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Westford International Training College

Private College Likoni

Westford International Training College was founded by a team of progressive professionals with vast experience in their respective fields and a deep passion for all-round professional training and...

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Jaffery Institute of Professional Studies

Private College Mvita

Jaffery Institute of Professional Studies (JIPS) was founded in the year 2001 by the Jaffery Education Council and has since been committed to delivering high-caliber courses in the...

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Objectives of Sales and Marketing


This ABE sales and marketing certificate program provides a thorough grounding in the core principles of marketing and business management.

This program is designed to enable you to:

  • Understand the relationship between marketing and business
  • Demonstrate an understanding of the marketing mix
  • Describe the main elements of marketing communications
  • Display knowledge of sales and selling skills
  • Make effective marketing presentations
  • Market yourself