Ruiru Institute of Business Studies is the premier institution for hospitality and business studies.
Vision: To become the leading institute of choice producing world-class market-relevant graduates while fostering the culture of excellence, quality, innovation, and entrepreneurship.
Mission: To provide quality training and superior quality service support in producing graduates who shall be vanguards of change in the region and the world at large
Philosophy: To integrate precedence of excellence in all care and support functions undertaken by the institute in its pursuit of established strategic intent.