Free cookie consent management tool by TermsFeed

Journalism and Media Studies


Journalism and Media Studies is a 2 years Diploma examined by ICM.

| View institutions offering this program

About Journalism and Media Studies

This diploma in journalism and media studies program introduces learners to the fundamentals of journalism and media studies, as well as the contemporary social and cultural context within which Kenyan journalists work.

The program educates trainees in journalistic basics such as reporting, writing, editing, and advanced media analysis so that they can create media, interpret the all-present media messages and understand the ways that media can affect individuals and nations through television, radio, cinema, internet, newspapers and magazines.

Graduates of the program will also have communicative competence and gain insights in communication fields like broadcast and print media, advertising and public relations and international communication. Their skills will be useful in media houses, non-governmental organizations, educational institutions, business enterprises, public relations firms and other organizations where Communications and/or journalistic services are required.

By taking a multidisciplinary approach, this on-campus course combines theory and practical work with the aim of producing creative, innovative, and passionate graduates who possess the skills required to provide solutions to the pertinent issues affecting our society. 

Whether you are looking to work as part of a news publication team, or as a freelance writer, there are many opportunities you can take advantage of as a journalist, such as insider-access to special events, paid travel, and the chance to make a thriving career out of your passion.

If you are looking to work in a fast-paced environment that throws new challenges and opportunities act you daily, then this diploma in journalism and media studies will deepen and broaden your practical knowledge and skills in preparation for working in the media market, self-employment, as well as further related studies at a degree level.  

Career options after this program include: 

  • Public Relations and Communications Officer 
  • Broadcast Journalist
  • Communications Manager 
  • Editorial Content Editor
  • Social Media Strategist
  • Blogger
  • Publisher 

Entry requirements for Journalism and Media Studies

KCSE C- (minus)

Institutions offering Journalism and Media Studies


Mombasa Aviation Training Institute

Private College Mvita

Mombasa Aviation Training Institute is a world-class tertiary institution that offers a wide range of courses in aviation studies, hospitality & tourism, business studies, freight forwarding, media studies,...

| Apply

Experts Business College

Private College Thika Town

Experts business college is a post-high school professional training institution of higher learning located within Thika town.We offer courses across disciplines.Our students sit for exams from recognized exam...

| Apply

Eldoret Technical Training Institute

Private College Soy

Eldoret Technical Training Institute (ETTI) is a modern and dynamic educational institution with strong traditions in both higher and vocational education. (ETTI), prepares students for successful careers, responsible...

| Apply

Thika Institute of Business Studies

Private College Thika Town

Thika Institute of Business Studies (TIBS) is a middle-level college situated in Thika Town, Kiambu. TIBS is committed to quality interdisciplinary curriculum delivery that focuses on both academics...

| Apply

Jodan College of Technology

Private College Thika Town

Jodan College of Technology is one of the leading higher education institutions with an exciting approach to tertiary education and training. Jodan College of Technology boasts modern state-of-the-art...

| Apply

Kenya Institute of Professional Studies

Private College Starehe

Kenya Institute of Professional Studies (KIPS TECHNICAL COLLEGE) is a premier Tertiary Institution established and mandated to operate as an Educational Training Institute by TIVET authority under the...

| Apply

Africa Nazarene University

Private University Dagoretti South

Africa Nazarene University is a Chartered Private Christian University sponsored by the Church of the Nazarene International and is a member of the worldwide family of Nazarene institutions.Since...

| Read more

Ruiru Institute of Business Studies

Private College Ruiru

Ruiru Institute of Business Studies is the premier institution for hospitality and business studies.Vision: To become the leading institute of choice producing world-class market-relevant graduates while fostering the...

| Apply

Elgon View College

Private College Soy

Elgon View College is the best institution to make your dream come true in your course choice, Elgon view college is here to make sure you are well trained...

| Apply

Technical University of Kenya

Public University Starehe

The Technical University of Kenya (TU-K) was established through the elevation of The Kenya Polytechnic University College (KPUC) to full university status.TU-K was established as the first Technical...

| Read more

East Africa Institute of Certified Studies

Private College Starehe

East Africa Institute of Certified Studies (EAICS) has years of experience in delivering effective and efficient training at Diploma and Certificate levels in areas such as ICT, Business...

| Apply

Mombasa Airways Training Institute

Private College Mvita

Mombasa Airways Training Institute is an Institution of Higher Learning that is approved by the Ministry of higher education, Reg. No. TVETA/PRIVATE/TVC/0035/2017.  The college is situated in Mombasa town,...

| Apply

Objectives of Journalism and Media Studies

This diploma in journalism and media studies programme aims at developing the student's understanding of both theoretical and applied issues in journalism and related areas. It is designed to give you strong journalistic skills and an appreciation of what is required of journalists working in modern-day journalism.

The Diploma aims to provide students with:

  • An understanding of the role of the different media in modern society
  • A thorough grounding in the role of the journalist
  • Knowledge of specific media roles and skills
  • The skills to research, write and present effective copy
  • Skills in presenting publications for the market place
  • An awareness of the legal environment in which the media operate.

The Advanced Diploma provides prospective students of the Journalism and Media Industries with a body of relevant and current knowledge which will:

  • Increase and broaden their employment opportunities within the industries
  • Provide them with an extensive theoretical and practical knowledge base on which to build their careers and enable them to progress to higher levels of the media and journalism industries
  • Increase and broaden their understanding of contemporary multi platform journalism skills, and their awareness of the emerging digital media landscape and the new opportunities which are becoming available
  • The ICM Diploma in Journalism and the ICM Diploma in Journalism & Media Studies is also suitable for working journalists, who wish to broaden their skills and knowledge base, and who require appropriate qualifications for career advancement or promotion purposes.

Journalism and Media Studies - Programme

Part One

  • Introduction to journalism
  • English for journalist and writers
  • Media and society
  • Media ethics and regulations
  • Introduction to photography
  • Video editing
  • Camera operation
  • Radio production
  • Introduction to computer basics
  • Communication skills
  • Entrepreneurship
  • Advertising
  • Life skills
  • Public relation

Part Two

  • Sub editing
  • Digital TV and radio journalism/ TV production
  • Sports for journalism
  • Magazine journalism
  • Freelance and feature writing
  • Media law
  • Newspaper reporting
  • Research methodology
  • Advanced photo editing
  • Script writing
  • Online journalism
  • Marketing
  • Logic and critical thinking

Somo College Guide

At Somo, we want to help you further your personal and professional development. We aim to do so by helping you find the right training from the right institution.
Our extensive directory is open to all.
The information at or any externally linked pages does not in any way constitute legal or professional advice and cannot be held liable for actions arising from its use. retains the right to edit/modify/delete the content on at any time.
Somo College Guide
Copyright © All rights reserved