Diploma

Journalism and Media Studies

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This Journalism and Media Studies program, is a 2 years Diploma program examined by ICM.

Published on 12-Nov-2024

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This diploma in journalism and media studies program introduces learners to the fundamentals of journalism and media studies, as well as the contemporary social and cultural context within which Kenyan journalists work.

The program educates trainees in journalistic basics such as reporting, writing, editing, and advanced media analysis so that they can create media, interpret the all-present media messages and understand the ways that media can affect individuals and nations through television, radio, cinema, internet, newspapers and magazines.

Graduates of the program will also have communicative competence and gain insights in communication fields like broadcast and print media, advertising and public relations and international communication. Their skills will be useful in media houses, non-governmental organizations, educational institutions, business enterprises, public relations firms and other organizations where Communications and/or journalistic services are required.

By taking a multidisciplinary approach, this on-campus course combines theory and practical work with the aim of producing creative, innovative, and passionate graduates who possess the skills required to provide solutions to the pertinent issues affecting our society.

Whether you are looking to work as part of a news publication team, or as a freelance writer, there are many opportunities you can take advantage of as a journalist, such as insider-access to special events, paid travel, and the chance to make a thriving career out of your passion.

If you are looking to work in a fast-paced environment that throws new challenges and opportunities act you daily, then this diploma in journalism and media studies will deepen and broaden your practical knowledge and skills in preparation for working in the media market, self-employment, as well as further related studies at a degree level.

Career options after this program include:

Public Relations and Communications Officer
Broadcast Journalist
Communications Manager
Editorial Content Editor
Social Media Strategist
Blogger
Publisher

Entry Requirements

KCSE C- (minus)

Objectives of Journalism and Media Studies

This diploma in journalism and media studies programme aims at developing the student's understanding of both theoretical and applied issues in journalism and related areas. It is designed to give you strong journalistic skills and an appreciation of what is required of journalists working in modern-day journalism.

The Diploma aims to provide students with:

An understanding of the role of the different media in modern society
A thorough grounding in the role of the journalist
Knowledge of specific media roles and skills
The skills to research, write and present effective copy
Skills in presenting publications for the market place
An awareness of the legal environment in which the media operate.

The Advanced Diploma provides prospective students of the Journalism and Media Industries with a body of relevant and current knowledge which will:

Increase and broaden their employment opportunities within the industries
Provide them with an extensive theoretical and practical knowledge base on which to build their careers and enable them to progress to higher levels of the media and journalism industries
Increase and broaden their understanding of contemporary multi platform journalism skills, and their awareness of the emerging digital media landscape and the new opportunities which are becoming available
The ICM Diploma in Journalism and the ICM Diploma in Journalism & Media Studies is also suitable for working journalists, who wish to broaden their skills and knowledge base, and who require appropriate qualifications for career advancement or promotion purposes.