Centre for Tourism Training and Research

About Centre for Tourism Training and Research

Centre for Tourism Training & Research is fully owned by the Wildlife Club of Kenya  (WCK). It responds to the challenges posed by the increasing demands for Education for Sustainable Development (ESD); the need for sustainable tourism sector development in the country and contributes to career development needs of WCK student members and the public at large.

The diversification of tourism products and tourist circuits in Kenya requires appropriate and relevant innovation, marketing strategies and competent personnel in terms of knowledge, skills, and adaptability to changes; CTTR offers these to its students. CTTR is, therefore, a strategic stakeholder in the wildlife, conservation and tourism sectors.

CTTR graduates are well placed in key positions within conservation, hospitality and tourism sectors because its training is focused on producing personnel with the requisite knowledge, skills, and capacities in tourism, hospitality, wildlife, and conservation. This has seen many being absorbed in leading tourism, wildlife, and hospitality organizations within Kenya and overseas in the United States, Europe, and the Middle East. The research component of the training constantly enriches the courses and informs the overall training policy and direction of the college.

CTTR’s main thrust involves training, action, and reflection. The reflections and action are continuous processes that help the college to remain a credible actor in the tourism and wildlife industry.

Vision Statement

To be a leading college in conservation, wildlife and tourism training and research in Kenya and beyond.

Mission Statement

To produce highly qualified middle cadre professionals in the wildlife of the field, of environmental conservation, tourism and hospitality through training, research and extension services. The college is situated in a serene, conducive environment favorable for the acquisition of relevant skills and knowledge in tourism, wildlife, and conservation in a cost-effective manner.

Motto : Training for conservation.

Organizational Goal

The overall goal of CTTR is to provide quality knowledge and skills to middle-level professionals in the relevant fields of conservation, wildlife, hospitality and tourism in a cost-effective manner.

Our Core Values

In all its operations, CTTR is guided by the following core values:-

• Respect - We respect the inherent dignity of every person regardless of race, gender, creed, age, economic or health status.
• Integrity - We show impartiality, fairness, and honesty while upholding the highest ethical standards.
• Professionalism -We maintain a high level of knowledge, skills, and standards as we provide conservation education to the youths and communities.
• Team spirit and teamwork -We create a workplace that fosters community, co-operation, respect, and uniqueness of each person. We promote employee participation and ensure that all are working towards a shared vision.
• Responsiveness and kindness to the environment – We are sensitive to environmental needs and passionate about conservation. We strive to instill these values among Kenyan youths.

Why study at Centre for Tourism Training and Research

The Centre for Tourism Training and Research (CTTR) is the only college in Kenya providing tourism training and research alongside wildlife and environmental conservation practices to the general public and WCK membership. CTTR strives to create a cordial, friendly teaching and learning atmosphere for students. Students are encouraged to embrace participatory teaching and learning processes in order to help them develop their critical and analytical skills. Therefore, joining CTTR is a serious personal pursuit of both intellectual and professional development.

The overall objectives of Wildife Clubs of Kenya (WCK) college are:-

• To train middle cadre professionals in tourism, hospitality, wildlife, and conservation sectors;
• To spread the interest and knowledge about natural resource management, environmental conservation, hospitality, wildlife, and tourism;
• To create awareness of the great economic, cultural, social, ecological & aesthetic values of the natural resources through research-into-use products;
• To develop capacity in tourism and conservation research for sustainable development.

Centre for Tourism Training and Research - Historical journey

Centre of Tourism Training and Research (CTTR) was established in 1999 as a result of the need by many Wildlife Clubs of Kenya (WCK) members in high schools to continue with environmental & wildlife conservation practices and education. As such WCK responded to the members’ needs by establishing a middle level college named Centre for Tourism Training & Research. The Centre opened its doors for training in January, 1999 with 22 students. Now the college hosts more than 200 students annually. It is fully registered with Technical and Vocational Education and Training Authority (TVETA) as a public institution.