University of Nairobi

University of Nairobi (UoN)


  • Masters Program
  • Duration : 3 years

Course Overview

The Master of Arts course in Communication Studies is intended to prepare students for careers in government information services, academic institutions and the private sector. Students will be exposed to a broad interdisciplinary perspective on communication science, communication research techniques and information, education and communication (IEC) programme design, management and evaluation. Special attention will be given to the mastering of skills necessary for first-rate writing and editing as well as management techniques in communication and mass media organizations in fast changing compositional and technological environments.

Minimum Entry Requirements

The following shall be eligible for admission to the University of Nairobi for the above programme:
Holders of a Bachelorís degree of the University of Nairobi with at least an upper Second Class Honors, or candidates with equivalent qualifications from other institutions recognized by Senate.
Holders of a Lower Second Class Honors degree or its equivalent with at least one year of post-graduation work experience in journalism, communication, and related fields such as public relations, advocacy and advertising.
Holders of pass degree and post-graduate diploma in mass communication.

Course Objectives

In particular the programme aims to:

i) Equip students to be critical and creative thinkers, who are highly intellectually competent in the interpretation of development and communication from the international, regional and national perspectives;

ii) Provide students with sound academic and theoretical foundations, as well as practical skills in communication and development, and the effective and efficient application of this to their practice.

iii) Ground students in the multidisciplinary perspective: this includes exposure to the basic tenets in selected liberal arts and social science disciplines, in the context of communication and media.

iv) Prepare students to be flexible and able to adapt easily to various communication environments.

v) Provide students with the necessary academic competence to pursue higher studies in communication related disciplines.

vi) Prepare students to be compliant with emerging technological advances.

Course Program

Course outline

 Advanced Theories of Communication

Process and Structure of Mass Communication

 Audience Studies

 Law and Ethics in Mass Communication

 Research Methods in Communication

Statistical Methods and Modeling in Communication

Management of Mass Media Institutions

 Advanced Writing and Editing

Trends in Mass Communication Research

Technology & Mass Communication Media

Elective Courses

Applied Economics for Mass Communication Practitioners

Communication and Gender

 Communication, Politics and Governance

Information, Education & Comm. (IEC)

Management & Evaluation of Communication Programmes

Economics of Mass Communication

 Communication and Conflict

 History of Mass Communication

Special Topics in Communication

 Research Project

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