Tourism Management - Kenyatta University

HTM 021: Introduction to the Hospitality and Tourism Industry

History of tourism, hotels and restaurants; structure and characteristics of the hospitality and tourism industry; classification of hotel properties; classification of hotels in Kenya; hotel departments and their functions; meal and drink experience; meetings, conventions, and expositions; meaning of 'travel', 'tourism' and 'tourist'; tourists concerns and needs; customer satisfaction; quality service; travel product; classification of tourists; travel motivations; the impacts of tourism.

KU
  • Kenyatta University

  • Public University
  • Ruiru - Constituency, Kiambu - County
  • (0 reviews)
 Diploma  2 years  Fulltime Fee: on application

Tourism Management - overview

HTM 021: Introduction to the Hospitality and Tourism Industry

History of tourism, hotels and restaurants; structure and characteristics of the hospitality and tourism industry; classification of hotel properties; classification of hotels in Kenya; hotel departments and their functions; meal and drink experience; meetings, conventions, and expositions; meaning of 'travel', 'tourism' and 'tourist'; tourists concerns and needs; customer satisfaction; quality service; travel product; classification of tourists; travel motivations; the impacts of tourism.

 BTM 050: Introduction to Travel and Tour Operations

The travel sector; travel and the tourism systems, evolution of travel; careers in travel and tourism; leisure travel; importance of air travel; roles of tour operator and travel agents; cruise industry sector; meetings and travel; product packaging; tour operator types and distinctions; the tour operator and inclusive tours; tour programming and packaging; ethics and etiquette; technology in travel and tour operations; emerging issues.

BTM 051: Communication Skills in Tourism

Principles and methods of effective communication; verbal communication approaches; body language, etiquette; writing skills; publicity language and presentation skills; use of technology in communication; formal and informal reports; meetings and minuting; visual presentation skills, reading skills; mass communication; listening skills.

HTM 027:   Introduction to Hospitality and Tourism Marketing

Introduction to hospitality and tourism marketing; marketing concepts; hospitality and tourism marketing environment; traditional and hospitality and tourism marking mix; understanding the behaviour of hospitality and tourism consumers; hospitality and tourism market segmentation.

BTM 052:   Customer Service

Personal grooming and self presentation; telephone etiquette; trust and rapport building; active listening skills; problem solving; defusing anger; stress control; managing customer expectations; conflict management

HTM 030:   Principles of Management in Hospitality and Tourism

Managing service enterprises; Nature and scope of management; levels of management; management practice, evolution and ethics; structure and systems; systems approach to management; modern management approaches; application of functions of management in hospitality and tourism planning; organising; staffing as a line function; directing; controlling; motivation.

BTM 053: Introduction to the History of East Africa

Early History; Afro-Arab contact along the East African Coast; Portuguese presence; early missionaries; migration and settlement in the hinterland; Omani rule; coming of Europeans to East Africa; colonial rule in East Africa up to 1920; economic and political developments in East Africa 1920-1945; struggle for independence in East Africa; post-independence period.

BTM 054: Peoples and Culture of East Africa

Introduction: role of culture in tourism; culture in East African societies; cultural history and traditions of selected societies; culture, religion and power; origins of the peoples of East Africa; inter-family relationships among peoples of East Africa; languages of the peoples of East Africa; indigenous education, music and dance; religion and culture; commodification of culture; emerging trends; field trip.

BTM 055: Nature and Wildlife knowledge

Introduction to knowledge of wildlife; introduction to ecology and ecosystems; history and development of wildlife conservation and management; wildlife based tourism; introduction to national parks and reserves; effects of tourism on wildlife; wildlife and community based tourism: economics of wildlife based tourism, equity and wildlife based tourism; mammals of East Africa; birds of East Africa; vegetation and vegetation zones; field trip.

HTM 033:   Enterprise Development in Hospitality and Tourism

Definition of terms; hospitality and tourism enterprises; hospitality and tourism business idea generation; personal qualities for success; market and competitor analysis; business models for hospitality and tourism enterprises; planning for profitability in a small hospitality and tourism enterprise; business growth strategies; business finance; opportunities and challenges; business models; managing quality, performance and people; excursion.

BTM 056: Tourism and the Environment

Introduction to the environment; ecology; relationships between tourism and the environment; visitor management techniques; environmental carrying capacity and tourism; environmental impact assessment; environmental planning; tourism and environmental regulations: agenda 21, local legislation, international conventions; environmental emerging.

BTM 057: Introduction to Travel Geography

Kenyan and world travel destinations, including the exploration of principal geographic features and attractions; customs and traditions, habits, festivals, and events; travel to the destination; local modes of transportation; sample tours and excursions; accommodation; additional services; major airline and airports, city codes; field trip.

HTM 035:   Computer Applications in Hospitality and Tourism

Introduction to Information Systems and IT; computer hardware and software for hospitality and tourism; computer networks and telecommunications; electronic commerce; E-information and distribution systems; Computer Reservation Systems (CRS) and Global Distribution Systems (GDS); Property Management Systems and Point of Sale (POS) Systems; Accounting, Control and Production Systems;  Human Resource Management Systems; Safety, Security and Physical Plant Systems.

BTM 058: Introduction to Research Methods in Tourism

Introduction to research methods; formulating the research problem; searching for research information; research design and methods; data collection techniques; population and sample; data analysis; proposal format; report writing and presentation.

BTM 059:  Tour Operations Techniques

Tours and travel industry structures; types of tour operators; types of tours; tourist circuits; itinerary planning; tour costing; reservations; the tour file; professional ethics and etiquette; tour office administration; tour operations cycle: market research, capacity planning, negotiation, contracting, marketing; sales techniques in tour operations; customer care; field trip.

BTM 060: Travel Agency Techniques

Introduction to the travel agency business; types of travel agents; roles of travel agents; computer reservations; introduction to airline operations; baggage handling; geography of travel; travel formalities; travel products: transport, entertainment, inclusive tours, accommodation, air transportation; ancillary services: meet and greet, technology; airline reservations, insurance, merchandise; travel sales techniques.

BTM 061: Introduction to Statistics in Tourism

Introduction to statistics; Statistical applications in Tourism, probability statistics; descriptive statistics; measures of central tendency; inferential statistics; correlation; statistical distribution; presentation of data, computer applications.

HTM 042:   Introduction to Hospitality and Tourism Accounting

Overview of  hospitality and tourism accounting; accounting equation and balance sheet; principles of accounting; business transactions recording and ledger entries; asset of stock- return of goods, income and expenditure; closing the books; the trial balance; profit and loss statement; balance sheet.

BTM 062: Introduction to Airfare and Ticketing

Three letter country and city code; journey concept; IATA regions; flight classification; fare construction and selection criteria: fare type, carrier selection; mixed class travel; single sector on a higher class, consecutive sectors on a higher class; ticketing, e-ticketing; traffic documents, baggage check.

BTM 063: Tourism Planning and Development

Introduction to tourism planning and development; approaches to tourism planning; tourism development in Kenya: past and present; levels of tourism planning; the planning process; destination life cycle and planning; tourism product planning; roles of stakeholders in tourism planning; field trip.

BTM 064: Tourism Facilities Management

Types of tourism facilities; operational planning and site layout; work scheduling; occupational health, safety and security; disaster preparedness and management; products and services design; facilities location and design; maintenance; energy management; work measurement and standards; production and work scheduling and control; inventory management and capacity; and quality standards and control.

BTM 065: Tourism Service Quality Management

Types of services; nature of service; development of service systems: composition of service package, service delivery systems; client management and participation; service culture; customer-focused service system; service quality; measures of service quality pricing services; service performance indicators.

BTM 066: Tourism Project

This is an integrated supervised program that puts together knowledge acquired from the various units of the program. It is designed with the requirement that each student develops a research problem, collects data and writes a report with conclusions and recommendations that are aimed at addressing the identified problem. The project evaluation will be based on the report, which will be worth 100% marks.

BTM 067: Ecotourism

Introduction; evolution of ecotourism; planning and management; sustainable tourism principles; ecotourism markets; typology of ecotourism and ecotourists; eco-labeling and classifications of operators and facilities; codes of conduct; case study analysis: ecotourism perspectives and applications; emerging issues in Ecotourism; field trip.

HTM 045: Industrial Attachment (Practicum) – Outside Semester

This unit exposes the student to industrial attachment in a tourism or travel organization for a period of six months outside the semester. The assessment will be based on industry evaluation and University supervisors’ reports.

Tourism Management - entry requirements

To be eligible for admission into the Diploma in tourism Managemetn programme at Kenyatta University, candidates must satisfy the minimum entry requirements of Kenyatta University for Diploma courses. In addition:

  1. Candidates must have done any two (2) of the following subjects at KCSE and passed with a minimum grade of C – (minus) in each: Biology/Biological Sciences; Geography/ History; Business Education/Computer Applications; English/Foreign Language
  2. Mean grade C-(minus) at KCSE with a Certificate in a field related to tourism from a recognized Institution and two (2) years of relevant experience.

Tourism Management - course content

Year One
HTM 021: Introduction to the Hospitality and Tourism Industry
BTM 050: Introduction to Travel and Tour Operations
BTM 051: Communication Skills in Tourism
HTM 027: Introduction to Hospitality and Tourism Marketing
BTM 052: Customer Service
HTM 030: Principles of Management in Hospitality and Tourism
BTM 053: Introduction to the History of East Africa
BTM 054: Peoples and Culture of East Africa
BTM 055: Nature and Wildlife knowledge
HTM 033: Enterprise Development in Hospitality and Tourism
BTM 056: Tourism and the Environment
BTM 057: Introduction to Travel Geography

Year Two
HTM 035: Computer Applications in Hospitality and Tourism
BTM 058: Introduction to Research Methods in Tourism
BTM 059: Tour Operations Techniques
BTM 060: Travel Agency Techniques
BTM 061: Introduction to Statistics in Tourism
HTM 042: Introduction to Hospitality and Tourism Accounting
BTM 062: Introduction to Airfare and Ticketing
BTM 063: Tourism Planning and Development

BTM 064: Tourism Facilities Management
BTM 065: Tourism Service Quality Management
BTM 066: Tourism Project
BTM 067: Ecotourism

HTM 045: Industrial Attachment (Practicum) Outside Semester

Tourism Management
Kenyatta University Diploma