Sales and Marketing Management (ICM) - Jodan College of Technology

This Diploma in Sales and Marketing programme at Jodan College of Technology is designed to provide trainees with knowledge, skills and attitudes that will enable them to implement and evaluate marketing strategies to achieve an organization’s goals by providing an overview of the role of sales and the customer relationship, this qualification is ideal for new or aspiring field sales professionals, or students in either secondary or further education with some experience of sales.

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 Diploma  1 1/2 years  Fulltime Fee: Kshs 96,000

Sales and Marketing Management ICM - overview

This Diploma in Sales and Marketing programme at Jodan College of Technology is designed to provide trainees with knowledge, skills and attitudes that will enable them to implement and evaluate marketing strategies to achieve an organization’s goals by providing an overview of the role of sales and the customer relationship, this qualification is ideal for new or aspiring field sales professionals, or students in either secondary or further education with some experience of sales.

Sales and Marketing Management ICM - objectives

To provide students with:

  • An understanding of the environment within which all businesses operate and the ways in which different organisations are structured
  • A working knowledge of the principles and practice of selling and an understanding of its importance as part of the marketing mix
  • An understanding of the marketing concept and an appreciation of how the marketing function is organised
  • The programme also provides students with the knowledge and skills necessary to enable them to perform adequately in any single functional area of marketing.

Sales and Marketing Management ICM - entry requirements

  • KCSE C- and above or
  • Relevant Certificate

Sales and Marketing Management ICM - course content

  • Business Management & Administration
  • Economics for Business
  • International Business Communications
  • Marketing
  • Principles & Practice of Selling
  • Advertising
  • Marketing Management
  • Public Relations
  • Quantitative Methods for Managers
  • Sales & Sales Management
Sales and Marketing Management (ICM)
Jodan College of Technology Diploma