Sales and Marketing Management (ICM) Program Offered at Jodan College of Technology

Diploma 1 1/2 years Fulltime Fee: Kshs 96,000 Intake: Ongoing

Diploma (Accredited by: ICM)

About Sales and Marketing Management (ICM) Diploma program.

This Diploma in Sales and Marketing programme at Jodan College of Technology is designed to provide trainees with knowledge, skills and attitudes that will enable them to implement and evaluate marketing strategies to achieve an organization’s goals by providing an overview of the role of sales and the customer relationship, this qualification is ideal for new or aspiring field sales professionals, or students in either secondary or further education with some experience of sales.

Objectives of Sales and Marketing Management (ICM)

To provide students with:

  • An understanding of the environment within which all businesses operate and the ways in which different organisations are structured
  • A working knowledge of the principles and practice of selling and an understanding of its importance as part of the marketing mix
  • An understanding of the marketing concept and an appreciation of how the marketing function is organised
  • The programme also provides students with the knowledge and skills necessary to enable them to perform adequately in any single functional area of marketing.

Entry requirements for Sales and Marketing Management (ICM)

  • KCSE C- and above or
  • Relevant Certificate

Sales and Marketing Management (ICM) Course Subjects

  • Business Management & Administration
  • Economics for Business
  • International Business Communications
  • Marketing
  • Principles & Practice of Selling
  • Advertising
  • Marketing Management
  • Public Relations
  • Quantitative Methods for Managers
  • Sales & Sales Management

About Jodan College of Technology

Jodan College of Technology is one of the leading higher education institutions with an exciting approach to tertiary education and training. Jodan College of Technology boasts modern state-of-the-art training facilities and a vibrant co-curriculum schedule for our students.

Started in 2008, Jodan College of Technology offers Craft, Certificate, Diploma and Advanced Diploma courses ... read more

About ICM

Established as a charity for global outreach in 1979, the Institute of Commercial Management (ICM) is the leading professional body for commercial and business development staff. ICM provides a wide range of professional qualifications in business, management and related vocational areas. Our programmes are designed ... read more