This course is aimed to target those people who are gainfully employed as well as students who wish to acquire professional skills in PR.Subjects covered : International Business Communication, Marketing, Advertising, Public Relations, Buyer Behaviour & Consumerism. Full tuition payable termly in advance Kshs. 28,800/-. Pay Kshs. 26,800/- termly and save Kshs. 2000/-. Exam Body ICM>