The Bachelor of Mass Communication Programme at Africa Nazarene University prepares students for effective participation in the Mass media world, equipping them with skills and competencies in mass communication that are socially relevant, market-driven, holistic and sensitive to global trends.
The Africa Nazarene Bachelor of Mass Communication program objectives are:
- To develop within students an understanding of the societal role of communication through the media.
- To enable students to apply and interrelate the theoretical and operational aspects of mass media communication.
- To prepare the student to recognize and apply the principles and concepts of effective communication in various settings (church, corporate, community), and to address unique problems at the individual, communal, institutional and organizational levels.
- To understand the full scope of mass media communication newspapers, magazines, radio, television, computers, film, books, direct mail, electronic mail and to understand their relationship to one another and the society.
- To develop basic skills in news writing, reporting, editing, graphics and consumerism in print and/or electronic media
- To give the student knowledge and understanding of the theoretical issues and practice of Mass Communication.
- To develop an understanding of the complex issues of mass media communication ethics.
- To prepare the student for further study in communication.
- To prepare students for leadership and managerial positions in communication/media industries.