The Bachelor of Entrepreneurship degree program at Jomo Kenyatta University (JKUAT) aims at developing the skills and knowledge necessary to become a successful entrepreneur in the future by imparting the technical know how of how to start / jumpstart a business. Entrepreneurs are people who identify and exploit new business opportunities. They are a vital ingredient in the process of economic growth and a career as an entrepreneur can be both challenging and rewarding.
The Entrepreneurship program at JKUAT will focus on identifying, analyzing and evaluating global and local business opportunities; creating new independent business ventures or new ventures within existing firms; developing creativity and understanding innovation; ethical and social responsibilities for entrepreneurs; environment assessment for new ventures; marketing research; financial planning; developing effective business plans to obtain financing; sources of capital; legal issues related to starting and operating a business; valuation; family owned businesses; succession; and opportunities for women and minority entrepreneurs.