Kenyatta University

Kenyatta University (KU)

BSc Fashion Design and Marketing

  • Bachelors Degree Program
  • Duration : 4 years

Course Overview

This BSc Fashion Design and Marketing program at Kenyatta University offers you the opportunity to creatively explore fashion design, products and promotion for future markets. The program will give you the chance to focus on designing and making fashion garments, while also getting a feel for production methods such as computerised pattern cutting and mass production. Students will also be able to study the marketing side of things, including how to create brands and how to promote products.

Course Program

Level 100

UCU 100: Communication Skills
UCU 103: Introduction to Critical and Creative Thinking
UCU 104: Entrepreneurship
HFD 100: Introduction to Textiles
HFD 101: Principles of Art & Design
HFD 102: Introduction to Clothing Construction
HFD103: Pattern Drafting
HFD 104: Laundry and Care of Textile Products HFD 105: Introduction to I.T. and CAD for Textiles AAD 100: Introduction to Drawing
AAD 101: Introduction to Two-Dimensional Design
AAD 102: Introduction to Three-Dimensional Design

Level 200
HFD 200: Socio-Cultural & Psychological aspects of Clothing
HFD 201: Pattern Grading
HFD 202: Principles of Clothing Construction
HFD 203: Drawing and Illustration
HFD 204: Flat pattern design I
HFD 205: Clothing for Special Groups AAD 200: Art Design Appreciation I AAD 201: Drawing 1
AAD 204: Graphic Design 1 – Design Fundamentals
AAD 208: Fabric Design 1 – Introduction to African fabric Decoration
AAD 209: Fabric Design 2 – Surface Decoration
AAD 210: Weaving 1 – Historical Development of Weaving Process

Level 300
HCU 300: Introduction to Research Methods
HCU 301: Introductory Statistics
HFD 300: Home Furnishing and Interior Design HFD 302: Survey of Textile and Clothing Industry HFD 304: Flat pattern Design II
HFD 305: Tailoring Techniques
HFD 306: Fashion Product Development
HFD 307: Fashion Merchandising
HFD 308: Textile Performance Testing
HFD 309: History and Conservation of Textile and Costume
HFD 310: Studio and Workshop Presentation I HFD 311: Practicum
HFD 312: Fashion Marketing I

Level 400
HCU 400: Project Design Monitoring and Evaluation
HFD 401: Entrepreneurship in Fashion Design and Marketing

HFD 403: Industrial Internship
HFD 404: Computer Application in Textile
HFD 405: Seminar in Contemporary Issues in the Textile Industry
HFD 406: Modelling Techniques
HFD 407: Garment Design by Draping HFD 408: Experimental Apparel Design HFD 409: Fashion Marketing 2
HFD 410: Apparel Accessories
HFD 411: Quality Control
HFD 412: Studio and Workshop Presentation II

Bachelor of Education (Home Economics)
HTS 100: Introduction to Textiles
HTS 202: Principles of Clothing Construction HTS 300: Home Furnishing and Interior Design HTS 301: Pattern Drafting
HTS 415: Laundry and Care of Textile Products

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