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united states international university africa usiu-a

Bachelor of Arts in Journalism program

United States International University Africa (USIU-A)

Bachelors Degree Program 3 Years

Course Details

Course Overview

A three and a half year program for aspiring journalists hoping to gain expertise, with a focus on challenges and opportunities in industry. Graduates emerge with a strong subject-matter grounding that enables them to situate news events in their larger context, to ask more informed questions, and to authoritatively evaluate claims made by sources. During the application process, candidates select a major in one of three subject areas: broadcast media, print media or public relations.

The journalism program has contributed in establishing a paradigm shift in news reporting especially on television with our alumni renowned for investigative journalism. We have also penetrated the print media industry with our alumni being awarded for their pieces. We have an emerging class of students who have penetrated television production in the market with our own internal program of film production which has culminated to the now well publicized film pilot - usoni.

In public relations, we are proud that our alumni have been established as providing a competitive edge to existing PR bodies and their entry into the market has established them as skilled professionals in the field. Our students are renowned actors and actresses, radio personalities in the thriving entertainment market in Kenya.

Minimum Entry Requirements

Admission to undergraduate degree programs are based on academic
achievement at the secondary school level. These include:

  • Kenya
    Certificate of Secondary Education (KCSE) scores of C+ and above,
  • Kenya Certificate of
    Education (KCE) : five
    (5) credits in any five (5) subjects,
  • East Africa Certificate of Education (EACE) : five
    (5) credits in any five (5) subjects,

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