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university of nairobi

BACHELOR OF ARTS IN JOURNALISM AND MEDIA STUDIES program

University of Nairobi

Bachelors Degree Program 4 YEARS

Course Details

Course Overview

The general objective of the Bachelor of Arts in Journalism and Media Studies programme is to equip the student with foundational, scientifically derived and practically grounded knowledge, understanding and skills of communication in its widest meaning in mediated, group, interpersonal, mass and intercultural forms.

Minimum Entry Requirements

Entry requirements for a Bachelors of Arts in Communication Studies shall be:


1. Holders of KCSE with a mean grade of C+ and a minimum of C+ in English or Kiswahili or its equivalent.


2. Holders of the KCSE with a mean grade of C plain and a minimum of C+ in English or Kiswahili or equivalent; or KCE Division III or equivalent; or EACE Division III or equivalent, with a minimum of a credit pass in English or Kiswahili PLUS a Diploma or equivalent from a recognized post-secondary institution.


3. Holders of the Kenya Advanced Certificate of Education (KACE) with a minimum of 2 Principal passes and one subsidiary pass, and a minimum of a credit pass in English or Kiswahili at the KCE level.


4. Holders of a degree from a recognised University or its equivalent.

Course Objectives

In particular the programme aims to:


i) Equip students to be critical and creative thinkers, who are highly intellectually competent in the interpretation of development and communication from the international, regional and national perspectives;


ii) Provide students with sound academic and theoretical foundations, as well as practical skills in communication and development, and the effective and efficient application of this to their practice.


iii) Ground students in the multidisciplinary perspective: this includes exposure to the basic tenets in selected liberal arts and social science disciplines, in the context of communication and media.


iv) Prepare students to be flexible and able to adapt easily to various communication environments.


v) Provide students with the necessary academic competence to pursue higher studies in communication related disciplines.


vi) Prepare students to be compliant with emerging technological advances.

Course Program

PRINT JOURNALISM


Course Structure


First Year Courses


First Semester


Communication Skills


Science &Technology in Development


Elements in Economics


Introduction to Communication Anthropology


English for Journalists


Kiswahili for Journalists


Second Semester


HIV/AIDS


Communications and Society


The Psychology of Communication


History of Mass Communication


Culture and Performing Studies


Computer Applications


Second Year


First Semester


Fundamentals of Mass Comm.


Fundamentals of Development


Fundamentals of Communication Theories


New Infor. & Communication Technologies


Creative Writing


Critical Thinking in Communication


Second Semester


Development Communication


Fundamentals of Print Journalism


Fundamentals of Broadcast Journalism


Fundamentals of Public Relations & Advert.


Media Ethics


Political Communication



Third Year


First Semester


Introduction to Communication Research


Media and Entertainment Law


News Writing and Reporting


Feature Writing


Elective Courses (Select 2 courses)


Reporting on Admin.of Justice


Reporting on Sports


Business Reporting and Writing


Human Rights Journalism


Reporting on Science & Technology


Second Semester


Communication Research


Photojournalism


Editing and Desktop Publishing


Elective Courses (Select 3 courses)


Human Health Communication


Environmental Journalism


News Agency Reporting


Reporting on Education


Critical Review and Writing


Industrial Attachment


Fourth Year


First Semester


Online Journalism


Advanced Media Reporting & Editing


Newspaper Management and Production


Elective Courses (Select 3 courses)


Advanced Photojournalism


Reporting on Humanitarian Issues


Media and Gender


Media and Conflict Resolution 45


Reporting on ICTs


Second Semester


Management and Entrepreneurship


Investigative Journalism


Stylistics


Project


Elective Courses (Select 2 courses)


Opinion and Editorial Writing


Multi-Media Graphics and Communication


Magazine Writing, Editing and Production


Public Opinion and Propaganda



BROADCAST JOURNALISM Course Structure


First Year Courses


First Semester


Communication Skills


Science &Technology in Development


Elements in Economics


Introduction to Communication Anthropology


English for Journalists


Kiswahili for Journalists


Second Semester


HIV/AIDS


Communications and Society


The Psychology of Communication


History of Mass Communication


Culture and Performing Studies


Computer Applications


Second Year


First Semester


Fundamentals of Mass Comm.


Fundamentals of Development


Fundamentals of Communication Theories


New Infor. & Communication Technologies


Creative Writing


Critical Thinking in Communication


Second Semester


Development Communication


Fundamentals of Print Journalism


Fundamentals of Broadcast Journalism


Fundamentals of Public Relations & Advert.


Media Ethics


Political Communication




Third Year


First Semester


Introduction to Communication Research


Media and Entertainment Law


Broadcast News Production


Scriptwriting


Elective Courses (Select 2 courses)


Script Writing for Radio


Script Writing for Television


Reporting on Administration of Justice


Reporting on Sports


Business Reporting and Writing


Human rights Journalism


Second Semester


Communication Research


Studio Equipment Operations


Radio News Program Writing & Production


TV News Programme Writing & Production


Investigative Journalism


Elective Courses (Select 1 course)


Drama and Documentary Production


Advanced Broadcast Interviewing


Human Health Communication


Environmental Journalism


Industrial Attachment


Fourth Year


First Semester


Production Planning, Research & Management


Advanced Radio Production and Directing Techniques


Advanced TV Production and Directing Techniques


Online Journalism


Elective Courses (Select 2 courses)


Community Broadcasting, Operations and Management


Production for Children


Audio and Visual Animation


Media and Conflict resolution


Reporting on Science and Technology


Media and Gender


Reporting on ICTs


Reporting on Humanitarian issues


Second Semester


Media Management and Entrepreneurship


Station Management and Operations


Editing for Radio and Television


Project


Elective Courses (Select 2 courses)


Educational Broadcasting


Broadcasting in the Digital Interactive Revolution


Announcing and Presentation Techniques


Drama and Performing Arts


Religious Broadcasting


Broadcast Audiences



PUBLIC RELATIONS


Course Structure


First Year Courses


First Semester


Communication Skills


Science &Technology in Development


Elements in Economics


Introduction to Communication Anthropology


English for Journalists


Kiswahili for Journalists


Second Semester


HIV/AIDS


Communications and Society


The Psychology of Communication


History of Mass Communication


Culture and Performing Studies


Computer Applications


Second Year


First Semester


Fundamentals of Mass Comm.


Fundamentals of Development


Fundamentals of Communication Theories


New Infor. & Communication Technologies


Creative Writing


Critical Thinking in Communication


Second Semester


Development Communication


Fundamentals of Print Journalism


Fundamentals of Broadcast Journalism


Fundamentals of Public Relations & Advert.


Media Ethics


Political Communication



Third Year


First Semester


Introduction to Communication Research


Media and Entertainment Law


Public Speaking


Principles, Practices and Theory of Public Relations


Elective Courses (Select 3 Courses)


Integrated Marketing Communication


Corporate Communication


Fundamentals of layout and design


Communication and Conflict


Second Semester


Communication Research


Public Relations Techniques


Principles of Advertising


Communication and Human rights


Elective Courses (Choose 4)


International Public Relations


Crisis Communication


Advertising Copy Writing and Consumer Behaviour


Print Media commercials Production


Communication and Conflict


Industrial Attachment


Fourth Year


First Semester


Public Relations Management I


Management and Entrepreneurship


Photography for Public Relations


Elective Courses (Choose 3)


Industrial Relations


Ethics & Professionalism in Public Relations


Broadcast Commercials Production


Financial Public Relations


Lobbying


Second Semester


Public Relations Management II


Fundraising and Sponsorship


Project


Elective Courses (Select 3 courses)


Customer Relations


Media Relations


Case Studies in Specialized Public Relations


Public Relations for Government


Communication and Humanitarian issues


DEVELOPMENT COMMUNICATION


Course Structure


First Year Courses


First Semester


Communication Skills


Science &Technology in Development


Elements in Economics


Introduction to Communication Anthropology


English for Journalists


Kiswahili for Journalists


Second Semester


HIV/AIDS


Communications and Society


The Psychology of Communication


History of Mass Communication


Culture and Performing Studies


Computer Applications


Second Year


First Semester


Fundamentals of Mass Comm.


Fundamentals of Development


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