Bachelor of Applied Communication

Mutlimedia University of Kenya
  • Bachelor of Applied Communication
  • Mutlimedia University of Kenya (MMU)
  • Bachelors Degree Program
  • 4 years

Bachelor of Applied Communication program at Mutlimedia University of Kenya course details

Course Overview

Graduates from the Bachelor of Applied Communication programme from Multimedia University serve in advertising, radio/television
broadcasting, journalism and public relations.
In advertising the
graduates may be employed as advertising or marketing specialists, copy
writers, media planners, media space buyers, creative directors, and
media sales representatives.
In television broadcasting, the graduates
can be employed as news analysts, creative directors, producers or
editors.
In journalism, the graduates can be employed as creative
writers, editors or publishers.
While in public relations, they can be
employed as public relations specialists/managers or as corporate
affairs managers.

Minimum Entry Requirements

  • KCSE mean grade of C+ and a minimum of C+ in English and Kiswahili OR
  • A-Level two principal passes and one subsidiary pass in the relevant
    subjects OR
  • Relevant professional qualifications approved by the
    University Senate.
Successful Diploma graduates with at least a CREDIT
Pass will join in 2nd Year.

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